McDonald's
The Family Uniform Challenge
As school holiday approached, McDonald’s wanted to get families to spend quality time over breakfast. But with COVID restrictions in place, McDonald’s could not hold huge weekend activities. How could we bring the festivities into digital space and get families in the mood of school holiday?
We created The Family Uniform Challenge. The rules are simple: dress up in a group, and get free 1-for-1 Breakfast Deluxe coupon to enjoy with your family! Families all around Singapore loved it and started posting matching group pictures all over social media, having lots of fun in process.
Activation, Social