The Red Light Society

A visual essay about our consumerists society, advertising, and the usage of sex appeal to promote sales.

Printed in tracing paper, this publication distracts the reader from the content that they are reading because of the translucency of the content in the pervious page, demonstrating the usage of sex in advertising to distract the consumer. 

 

 

__________________________________________

Editorial Design / Photography

theredlightsociety01.jpg
theredlightsociety02.jpg

The usage of tracing paper creates translucency effect, which allows the content from the previous page to still be visible in the next page. It symbolises how sexually provocative advertisements work by distracting us to perceive the content objectively.

 

theredlightsociety08.jpg
theredlightsociety04.jpg

The oddly shaped pages added surprises to enhance the reading experience.

theredlightsociety05.jpg
theredlightsociety06.jpg
theredlightsociety07.jpg