Best Before Bin

Best Before: Bin is a campaign to promote donation of canned food. If you think you will be unable to consume the canned food before its expiry date, you can donate it to redeem new ones at a discount. Therefore, you can enjoy longer shelf-life of your food and make a donation at the same time.



Silver for Crowbar Awards 2015: Advertising - Direct
Advertising / Social Campaign


Animated Poster indicating the expiry date is expanding, which explains the main benefit of this campaign:
to extend the shelf-life of your canned food. 



Ambient Ads



The direct mailer comes as a flat packaging, indicating an expiry date that is less than a week.
The reader is able to open it up, revealing a new extended expiry date.