Allianz: Life is Uncertain
advertising / FILM
To attract new customers from emerging markets in South East Asia, Allianz rolled a regional social campaign to increase social presence and brand awareness. The campaign ran on Facebook across five key markets: Malaysia, Indonesia, Thailand, Phillippines, and Taiwan.
In this campaign, we document people from all walks of life and have them reveal—earnestly and with all sincerity—their experiences. Their joys, triumphs, fears, failures, frustrations, and accomplishments. By doing so we acknowledge that life is imperfect, messy, and chaotic.
Life is uncertain. Allianz is here for you.
We start the campaign by serving teaser on the users’ timeline.
After engaging with the teaser, they will be served the full story.
A call to action invites the user to watch more stories that will bring up a canvas containing the other stories.
Relevant product are also featured alongside each stories, making it easy for the user to learn more about Allianz’s offerings.